Protein is the macro that most consistently separates people who make progress from people who do not. It protects muscle during weight loss, reduces hunger between meals, and requires the most effort to get right. The minimum RDA of 0.8g per kg of bodyweight prevents deficiency - it does not optimise body composition or satiety.
Protein is one of the three macros covered in What Are Macros and Why Do They Matter?, and your protein target should be set in the context of your overall calorie goal - see How Many Calories Should You Actually Eat Per Day? For the full eating framework, see the Healthy Eating & Nutrition guide.
For a personalised figure based on your exact weight and goal, the free protein calculator outputs your daily target and splits it across meals - no manual maths needed.
The body can only use a limited amount of protein for muscle protein synthesis per meal - roughly 25-40g activates the response optimally. Eating 150g protein at dinner and almost none at breakfast and lunch is far less effective than distributing it evenly.
A practical breakdown for 140g daily protein across three meals:
No - but it is convenient. Whey protein costs around $0.50-0.80 per 25g protein serving, which is comparable to canned tuna and cheaper than chicken. If you find it difficult to hit protein targets from whole food alone (common when eating under 1,800 calories), a daily shake is a practical top-up. Whole food sources are preferable for the majority of your intake because they provide fibre, micronutrients, and greater satiety.
For more on hunger and satiety, including the specific role protein plays in appetite regulation, see Why You're Always Hungry: The Role of Protein, Fibre, and Satiety.
The biggest barrier to consistently hitting protein targets is variety, not access. Rotating between eggs, chicken, fish, cottage cheese, Greek yogurt, and legumes across the week keeps meals from becoming repetitive. For a full breakdown of protein sources beyond chicken breast with cost comparisons, see The Best High-Protein Foods That Aren't Chicken Breast. The CookThisMuch guide to the 20 Best High-Protein and Low-Fat Foods adds further options with per-100g breakdowns.